Package Design

Client: Cheeseland Inc
My Role: Designer | Illustrator

The Challenge

To create packaging for a cheese import company's unique goudas. Honey Bee Goat Cheese is Dutch Gouda infused with honey. The owner wanted to have a bee on the label, it had to be happy and family-friendly.

I worked with Cheeseland Inc. on multiple designs. Several other designs are available the bottom of this page.

My Role

  • Illustrate the bee
  • Design the logo & label
  • Pre-Press the artwork
  • Press check the label in Holland
  • Redesign the label for various packaging needs
  • Add the new product to their website (that I designed)
  • Create Promotional print pieces such as brochures, postcards, magazine advertisements and point of purchase adds

Pencil Sketch

Vector Illustration

Final Logo

Wheel label

The large wheel of cheese has a label printed on food safe tissue paper. This outer wheel label is cut when each cheese slice is made. The honeycomb texture became an important recognizable portion of the design. The bee logo also appears on the edge so larger slices will show the full bee logo.

My Role

Art lead on all aspects of label design and subsequent promotional peices.

  • Illustrator
  • Designer
  • Prepress

Pre Cut Label

Sticker label design for product, after it has been cut and packed.

Snack Pack

Design modification and packaging for bite size packaging.

More

Packaging Design

for: Cheeseland Inc